Case Studies
What Building For An Audience of One Taught Me
I built a personal leadership tool designed entirely around how I think. Here's what that experience taught me about AI, taste, and the compromises baked into other people's software.
Lessons from Building an Invoicing Tool
The Zeller Invoicing project didn't follow the usual playbook. So instead of the standard case study, here's what I'd do differently next time.
Systemising Visual Assets
When a one-off upsell card became the seed of a scalable system — and how involving marketing early turned a design task into an org-wide asset.
Cloud Profile Redesign
Redesigning privacy controls, certificate uploading, and profile usability for A Cloud Guru's jobs platform.
Conversion Optimisation
How a 62% drop-off on the login and sign-up page became the catalyst for a data-driven redesign.
Iterate Fast, Test Often
How rapid guerrilla testing during onboarding sessions helped evolve a job feed interface — and became a practice the team kept using long after.
Data Driven Design
When employers told us they needed ongoing staff, we didn't just take their word for it. Digging into the data revealed a more targeted opportunity than anyone expected.
Rapid Prototyping
We started this project already convinced of the answer. Rapid prototyping is what saved us from building the wrong thing.